Tag Archives: sales reps

Not Selling the Whole Solution

The Situation A medical-equipment company with a good product was thriving in a growing market after years of increasing demand. The company was number one in the market, but its service revenues were down because its sales reps were selling only the equipment and initial training. The company’s service revenues were the most profitable aspect […]

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The Sales Process Gone Wrong

The Situation A professional services company had a number of trainee sales reps. None of them hit their sales targets. The MD was irritated because they had a great direct-mail program that was pulling in many calls. However, the conversion rate from call to sale was low, and generating less sales than projected in the […]

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