The Situation A professional services company had a number of trainee sales reps. None of them hit their sales targets. The MD was irritated because they had a great direct-mail program that was pulling in many calls. However, the conversion rate from call to sale was low, and generating less sales than projected in the […]
How many times do you put the phone down in exasperation after a call centre has called attempting to sell you something? If you run a call centre what are your conversion rates like? Could they be better? Would you like your call centres to improve conversion rates?