Tag Archives: business

Not Selling the Whole Solution

The Situation A medical-equipment company with a good product was thriving in a growing market after years of increasing demand. The company was number one in the market, but its service revenues were down because its sales reps were selling only the equipment and initial training. The company’s service revenues were the most profitable aspect […]

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Your business makes me sick…

There is a corner cafe close to my home and I went in there once to buy some milk. The wretched stench that came out of the fridge as soon as I opened it, had me appalled in ways I never thought possible and I ran out of the store as if I was being […]

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There is power in numbers

If you – like the majority of people living in Cape Town- use the public train late at night, you know for a fact that it is safer when you travel either with someone else or in a carriage that has more people in it. Only someone who is desperate to get robbed –or worse […]

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The Whitney Houstons Of Sales Teams

Sales teams are considered to be the performers of the business. They are usually the ones who customers and clients first come into contact with. Therefore, you’ll have to treat your sales teams like famous performing artists who are about to go on stage to entertain and audience – your clients. When it comes to […]

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Interest vs Commitment

Our lives are filled with things that interest us and things that we are committed to. An interest is a hobby – something that we can do whenever the mood arises- like collecting stamps or reading books. Commitments – on the other hand- are things that you dedicate most of your time (and sometimes your […]

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